When creating a postcard only using type think of the placement of the information. How do you want the view to correspond to your design. Every detail is important.
Think about space. What are you trying to convey on your postcard. How can you push the advertisement of not only the product itself but the company or place that promotes it.
Think about how much of the postcard you want to fill. Think about the concept of the postcard. Think about the colors and how it pushes your interpretation visually.
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